Rebranding copy right here. Talk about how companies looking for branding or brand renovation have come to me before.
Fuller cosmetics
Renovated Fuller Cosmetics brand from the logo to blah blah
Conceptual Testing
Renovated Fuller Cosmetics brand from the logo to blah blah
RetailUnion - start-up social networking site for retail real estate. One of many web pages.
Calamity Gym - start-up online gym. Copy created to (successfully) raise funds.
FramesDirect.com - theme-based email campaigns for luxury eyewear retailer.
SignaPay - payment processor. This is a web content sample.
IonLoop - sport bracelet company created customized division for promotional marketing.
Beauticontrol - Direct selling model. Emails created for sales force and consumers.
Conceptual work
Descriptive Copy
Sun & Color - weekly blog for online clothing store for women.
IonLoop - weekly blog for sports bracelets.
ReadingGlasses.com - regular blog for e-commerce site.
First American - regular blog for payment processing company.
Posters
Descriptive Copy
Orphan Art Project - Non-profit needed press coverage for upcoming benefit shows.
BeautiControl - Cosmetic company announced plans at annual conference to give away a Mercedes-Benz to sales force.
Goo Goo Eyes - Luxury eyewear retailer highlighted fashion designer Lindberg in a creative video. This release invited members of the press to view the video, which featured frames sold at the store.
Product guides
Descriptive Copy
Product Promotion - Work with clients to keep product in front of an engaged target market. Includes collections, highlights, product launches and more.
Contests - Create contests to attract consumers to brand, increasing awareness and activity.
Facebook Ads - Deliver compelling messages and images to specific demographics to increase likes and brand awareness.
Styled Shots - Work with photographers to showcase creative photographs featuring product.
brochures
Descriptive Copy
GreenSource DFW - features luxury timepiece designer and product.
VIP Magazine - band feature, DJ highlight, CD review and upcoming event announcement.
GreenSource DFW - showcases local "green" artist.
Odessa American - entertaining feature about an experienced rodeo clown.
rouge No.2 fragrance
iTaggit - full-page ad appeared in popular comic book.
Novotus - print ad that appeared in B2B magazine.
Beauticontrol - shade selector for sales use (concept phase)
RetailUnion - handout distributed at a trade show.
Beauticontrol - monthly magazine promoting product.
Beauticontrol - ad slick for skincare product